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About Deer Valley

The fundamental philosophy at Deer Valley since its inception in 1981 has been a commitment to excellence in everything we do. Every staff member at the resort, whether seasonal or full time, is educated in this dedication to service and it is the key to Deer Valley's great success in a relatively short period of time. This unyielding philosophy is what will continue to bolster Deer Valley's future success.

Deer Valley has invested more than $181 million in improvements to its 2,026 skiable acres, growing from five chairlifts to 21; from 35 ski runs to 103; from two day lodges to three; from 50 ski instructors to more than 500, ranking it as one of the largest ski schools in the country; and from 200 total employees from the first season to 2,800 today, many of whom have been with the company 20 years or more. Yet with all the improvements, lift ticket sales are limited to approximately 8,500 each day, and with well over half of its chairlifts being high speed, the resort boasts one of the highest uphill chairlift capacities in the country.

As the eyes of the world watched, the freestyle mogul and aerial and alpine slalom events of the 2002 Winter Olympic Games occurred on Deer Valley's stage with near-flawless execution. The 2018-2019 season marks 21 years that Deer Valley Resort has played host to international and world competitions and the third time it will be a host venue for a World Championship event. Deer Valley has been the home for freestyle ski events during the 2002 Winter Olympic Games, the 2003 and 2011 World Championships and 17 World Cups. Continued world-class excellence through hosting major events and exceeding guests' expectations on every front will forever be the hallmark of Deer Valley Resort's legacy.

Resort History and Stern Legacy

The ski industry forever changed 38 years ago when Edgar Stern developed Deer Valley Resort based on the concept of providing a luxury hotel experience by combining first-class guest service, luxury accommodations and gourmet food with skiing. Deer Valley Resort is the culmination of the vision and dream of Edgar and Polly Stern, born of their many years' experience in the hospitality industry.

Royal Street Corporation, Deer Valley's parent company until October 2017, was founded in New Orleans in 1948 by the Stern family. The company owned and operated the NBC affiliate stations in New Orleans and Baton Rouge, Louisiana, and Mobile, Alabama. The company's offices were housed in the Brulatour Mansion, a famous historical landmark located on Royal Street in the French Quarter. Mr. Stern, Sr., acquired the old St. Louis Hotel property with an eye to building a new luxury hotel on the site. That vision was realized with the opening of the Royal Orleans Hotel in the heart of the French Quarter. The company also developed and built Oakwood, the first fully air-conditioned shopping mall in New Orleans. The Sterns and Royal Street had thus embarked on a course that would take them away from the broadcast business and into such diverse areas as real estate development, charter airplane services and the development and operation of resorts and hotels.

From New Orleans the Sterns moved to Aspen, Colorado, where their interest in ski area development took a firm hold. Here they developed the exclusive Starwood subdivision, a high-end residential community. While in Aspen, the Sterns also became involved in other real estate developments both within and outside the state of Colorado. Notable among these was the creation of the Stanford Court Hotel, a luxury property on Nob Hill in San Francisco that set the standard for fine hotels on the west coast.

In short, the Sterns' background in the hospitality industry and their other guest service experiences laid the groundwork for Deer Valley’s concept. The Sterns first visited Park City in 1968 and purchased the existing Treasure Mountain Ski Area (now Park City Mountain) in 1971, along with other land that would later become Deer Valley. While Park City Mountain proved to be a rewarding experience, the Sterns' real desire was to pursue their own ideas for a ski resort. So, they sold Park City Mountain, holding on to the land that is now Deer Valley Resort.

Deer Valley was not the first ski resort located in this particular area. Preceding it was the Snow Park Ski Area, which opened in 1947 and operated until 1965. Snow Park was founded by two Park City locals, Bob Burns and Otto Carpenter. Many of the materials used in building Snow Park came out of the local mines, and the lift towers were made of aspen wood. The Burns and Carpenter lifts at the base of Bald Eagle Mountain are named after the ski area's original owners.

Deer Valley Resort, as envisioned by the Sterns, would provide a service-oriented skiing experience, stately accommodations and sumptuous dining; a resort that would provide guests with a level of comfort and quality not available at other ski resorts of the time. They wanted to build a destination ski resort that would operate with the services, conveniences and amenities of a first-class hotel.

In 1987 Roger Penske became a partner in Deer Valley Resort. Roger and his wife, Kathy, had been part owners of Stein Eriksen Lodge since its inception, and shared the Sterns' hospitality philosophy. Among many other interests, Roger Penske is Founder and Chairman of the Board of Penske Corporation, a diversified transportation services company; Chairman of Penske Truck Leasing, Penske Motor Sports, and Detroit Diesel; and a director of General Electric Company. Mr. Penske also owns Team Penske, the most successful team in the history of the Indianapolis 500.

Deer Valley Resort opened on December 26, 1981, with five chairlifts, 35 ski runs on Bald Eagle and Bald Mountain, and two day lodges, Snow Park and Silver Lake. Over the next 37 years, more lifts, ski runs, day lodges and numerous condominium projects, hotels and homes were built. Today at Deer Valley there are 21 chairlifts, 103 runs, and six bowls spread over 2,026 acres of skiable terrain and offering skiing for all ability levels.

Deer Valley offers a myriad summer activities including lift-served mountain biking and hiking, scenic chairlift rides, and Summer Adventure Camp for children. Over the course of the summer, the Snow Park Outdoor Amphitheater features three concert series including the Utah Symphony’s Deer Valley Music Festival, the Deer Valley Concert Series and the Mountain Town Music weekly Wednesday night community concert series.

In our 38-year history, Deer Valley has been recognized for our commitment to excellence by receiving many awards. Including the distinction of the #1 Overall Resort by the readers of SKI Magazine. We have earned this remarkable honor eight times including an unprecedented five years in a row in 2008, 2009, 2010, 2011 and 2012! Deer Valley broke into the top three resorts in 1998 and remained there until 2018 when SKI Magazine discontinued publishing reader ranking results.

In addition, Deer Valley earned United States' Best Ski Resort every year since the World Ski Awards began in 2013. More than a million votes were cast across the globe by leading ski tourism professionals worldwide, as well as hundreds of thousands of ski and luxury travel consumers from 127 countries. The recognition we received from the readers of SKI Magazine and World Ski Award voters is most gratifying to all of us at Deer Valley, and is something we have worked long and hard to achieve.

Deer Valley has received countless other awards and recognition, all of which we can all be very proud. When Deer Valley opened in 1981, it marked the beginning of a new era in the ski industry. The quality experience that Deer Valley offers its guests has become an industry-wide goal, with Deer Valley leading the way. As SKI Magazine so aptly stated, "Edgar Stern founded Deer Valley in 1981 on what was a revolutionary concept for a ski resort: world-class service. In the ensuing years, Deer Valley has helped redefine the ski industry."

Based on the foundation of first-class service, Deer Valley was one of the first resorts to offer:

  • Ski valets to carry guests' ski gear from their cars to the slopes
  • Provide complimentary parking lot shuttles
  • Design magnificent lodges in the vein of National Park buildings
  • Refer to customers as "guests" as is done at fine hotels
  • Offer a state-licensed childcare facility on-site
  • Uniform all its employees from kitchen staff to lift attendants
  • Provide tissues in the lift lines
  • Provide complimentary ski storage, even overnight
  • And much more!

New Ownership

On August 21, 2017, it was announced that Deer Valley entered into a definitive agreement to be acquired by the newly formed entity controlled by affiliates of KSL Capital Partners, LLC and Henry Crown and Company that in July joined Intrawest Resorts Holdings, Inc., Mammoth Resorts and Squaw Valley Ski Holdings, now known as Alterra Mountain Company. Financial terms of the transaction were not disclosed. The sale successfully closed on October 10, 2017.

About Alterra Mountain Company:

Alterra Mountain Company is a family of 14 iconic year-round destinations, including the world’s largest heli-ski operation, offering the Ikon Pass, the new standard in season passes. The company owns and operates a range of recreation, hospitality, real-estate development, food and beverage and retail businesses. Headquartered in Denver, Colorado with destinations across the continent, we are rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans six U.S. states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe in West Virginia; Crystal Mountain Resort in Washington; Tremblant in Quebec, Blue Mountain in Ontario; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Alterra Mountain company honors each destination’s unique character and authenticity and celebrate the legendary adventures and enduring memories they bring to everyone. For more information visit alterramtnco.com.

About Ikon Pass:

In early 2018, Alterra Mountain Company announced a new pass product called the Ikon Pass. Deer Valley Resort is included on the pass, but in keeping with our limited daily lift ticket policy, the 2018-2019 Ikon Pass includes seven days of skiing at Deer Valley and five days with blackout dates on the Ikon Base Pass.

The Ikon Pass is the new standard in season passes, connecting the most iconic mountains across North America, Australia and Japan, delivering authentic, memorable snow adventures. Brought to you by Alterra Mountain Company, the Ikon Pass unlocks access to a community of diverse destinations you want to ski and ride, including Aspen Snowmass, Steamboat, Winter Park Resort, Copper Mountain and Eldora in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Jackson Hole Mountain Resort in Wyoming; Big Sky in Montana; Stratton, Killington and Sugarbush Resort in Vermont; Snowshoe in West Virginia; Boyne Highlands and Boyne Mountain in Michigan; The Summit at Snoqualmie in Washington; Tremblant in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke Mountain Resort and Cypress Mountain in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New Hampshire; Deer Valley Resort, Solitude Mountain Resort, Brighton Resort, Alta, and Snowbird in Utah; Crystal Mountain in Washington; Thredbo in Australia; and Niseko United in Japan. Special offers are available at CMH Heli-Skiing & Summer Adventures, the world’s largest heli-skiing operation. For more information on the Ikon Pass, visit ikonpass.com.


Bob Wheaton, Deer Valley’s President and Chief Operating Officer, will be transitioning away from the position after more than 45 years in the ski industry and almost 38 years at the resort. Wheaton will move to an advisory role at Alterra Mountain Company in January 2019 where he will help guide the vision and future of the company.

Stepping into the leadership role here is Todd Shallan. Shallan began at Deer Valley on September 24, 2018, working alongside Wheaton through December 2018.

Shallan has as 35-year track record in the resort, hospitality and recreation industries. Todd came to Deer Valley from iFly Indoor Skydiving in Austin, TX where he was the Chief Operating Officer. He was previously the Director of Asset Management for KSL Capital Partners in London. Prior to that, he was Vice President and General Manager at Hotel Del Coronado & Beach Village at the DEL in Coronado, CA. Other properties in which Shallan has held leadership roles include; Claremont Resort and Spa in Berkeley, CA; Arizona Biltmore Resort & Spa in Phoenix and Boca Raton Resort & Club in Florida. He began his career in hospitality with Westin Hotels and the Ritz-Carlton Hotel Company after graduating with a B.S. in Hotel Administration from Cornell University.