The ski resort industry forever changed 33 years ago when Edgar Stern developed Deer Valley Resort on the novel concept of combining the first-class services, luxury accommodations and gourmet food of a fine hotel with skiing. The list of Deer Valley firsts in the ski industry is extensive and is what has garnered the resort consistent #1 rankings in service, grooming and on-mountain food by the readers of SKI Magazine.
Based on the foundation of first-class service, Deer Valley Resort was one of the first to offer ski valets to carry guests' ski gear from their cars to the slopes, provide free parking lot shuttles, design magnificent lodges in the vein of National Park buildings, refer to customers as "guests" as is done at fine hotels, have a state-licensed childcare facility on site, uniform all its employees from kitchen staff to lift attendants, provide tissues in the lift lines, provide complimentary ski storage even overnight and much more.
"The fundamental philosophy at Deer Valley since its inception in 1981 has been a commitment to excellence in everything we do," says Bob Wheaton, resort president and general manager. "Every employee at the resort, whether seasonal or full time, is educated in this dedication to service and it is the key to Deer Valley's great success in a relatively short lifetime. This unyielding philosophy is what will continue to bolster Deer Valley's success going forward."
Under Wheaton's leadership, Deer Valley has invested more than $100 million in improvements to its 2,026 acres, growing from five chairlifts to 21; from 35 ski runs to 100; from two day lodges to three; from 50 ski instructors to more than 500, ranking it as one of the largest ski schools in the country; and from 200 total employees from the first season to 2,600 today, many of whom have been with the company 20 years or more. Yet with all the improvements, lift ticket sales are limited to 7,500 each day, and with well over half of its chairlifts being high speed, the resort boasts one of the highest uphill capacities in the country.
As the eyes of the world watched, the freestyle mogul, aerial and alpine slalom events of the 2002 Winter Olympic Games occurred on Deer Valley's stage with the highest standards and near-flawless execution. Continued world-class excellence through hosting major events and exceeding guests' expectations on every front will forever be the hallmark of Deer Valley Resort's legacy.