Your Supporting Teams

PROPERTY MANAGEMENT

Deer Valley’s skilled property management teams are comprised of local professionals who have worked and maintained relationships in Deer Valley for years. The property managers take care of every aspect of your property's maintenance and know each property inside and out.
These management teams provide the following services for your property:

  • Daily housekeeping (at no extra fee) when rental guests are in-house. This unique benefit allows Deer Valley to ensure your home is being taken care of during guest stays
  • A linen program that promotes the safety and well-being of our guests by having bedding washed and sanitized between guest stays
  • Customized arrival preparations can be arranged for each homeowner, and assistance is provided with stocking household goods, groceries, and other services
  • On-site maintenance team that provides routine checks on your property and is also available on-demand when homeowners or guests experience issues
  • 24-hour security services and nightly patrols provide assurance your property is safe while you are away, or while you or your guests are in-house
  • Regular spa service and maintenance (if applicable)
  • A knowledgeable member of our management team is on-site at most locations to attend to homeowner needs 24 hours a day, seven days a week. If not on-site, management can be reached 24/7
VACATION PLANNERS & GUEST SERVICES TEAM

Every element of our rental management program is geared towards the highest level of customer satisfaction. Deer Valley Resort Lodging and Reservations Vacation Planners are all local experts and have an average of 10 years of Deer Valley Resort lodging experience. Our Vacation Planner’s intricate knowledge of your property allows them to sell it with confidence.

In addition, guests who book their lodging through Deer Valley Resort Lodging and Reservations receive the following benefits:

  • Deer Valley provides its Vacation Planners with annual training from a sales trainer specializing in luxury boutique properties
  • Vacation Planners regularly tour properties and receive updates and presentations on new properties and developments to stay as informed as possible
  • Our Vacation Planners book over 70% of lodging reservations and handle over 34,000 lodging specific calls per year, which translates to higher sales for the homeowners
  • Concierge/front desk staff provide assistance with transportation, reservations, grocery deliveries, and many other services
  • Complimentary in-town transportation
  • Discounted lift tickets and ski rentals purchased in conjunction with their lodging package
  • Priority lift tickets and ski school reservation

Subject to change without notice.
SALES & MARKETING

Deer Valley’s strategic marketing plan has established the resort in a preeminent position in a cluttered travel industry. Deer Valley utilizes our guest database of over 900,000 for targeted email messaging geared toward upcoming special events, daily conditions and powder alerts to name a few. All targeted emails include a link to Deer Valley’s lodging reservations website.
In addition, Deer Valley utilizes a multitude of marketing vehicles including:

  • Deer Valley’s Sales and Marketing divisions participate in national and international travel trade shows promoting Deer Valley and our lodging properties. Through this process, we have established strategic relationships with high-end travel agencies and tour operators whom we regularly partner with to offer specialized lodging packages to their exclusive clientele
  • Deer Valley has a robust international marketing component that involves established relationships with international travel wholesalers whose primary focus is the development of international travel package opportunities to U.S. destinations including Deer Valley Resort. Our recent focus has been on Australia, the United Kingdom, Brazil, Germany and Mexico
  • Deer Valley employs a dedicated Group Sales staff of individuals who focus on bringing meetings, weddings and special events to the resort. Most of these group events involve a lodging element at a Deer Valley Resort property

Integrated Marketing Strategies:

  • Print Advertising
  • Digital Marketing
  • Social Media
  • Public Relations
  • Event Production
  • Industry-based Partnerships
REVENUE MANAGEMENT

When joining Deer Valley Resort’s rental management program, homeowners receive the benefit of revenue management efforts
from Deer Valley Resort. This team focuses on maximizing rental revenue for our rental portfolio through various channels of business and market segments.

They are focused on increasing overall revenue and occupancies through flexible and dynamic pricing, optimal market mix, competitive pricing analysis and proactively responding to changing market conditions. Rate strategies are adjusted based on the following factors in the market:

  • Competing Hotel Rates
  • Special Events and Other Market Conditions that Impact Demand

These factors are analyzed and reviewed weekly by the revenue teams, and selling strategies are adjusted as needed to maximize revenue, occupancy, and Average Daily Rate (ADR).