PRESS RELEASE | JANUARY 14, 2026
Deer Valley Resort Announces GMC as the "Official Vehicle of Deer Valley"
DEER VALLEY RESORT; PARK CITY, UTAH (Jan. 14, 2026) – Deer Valley Resort is proud to announce a new multi-year partnership with GMC as “The Official Vehicle of Deer Valley.” The collaboration marks a major milestone during Deer Valley’s historic 45th winter season, defined by one of the largest ski resort expansions in history and a new era of guest experience.
Through this partnership, Deer Valley has introduced a fleet of 30 all-new 2026 GMC vehicles into resort operations, enhancing the Deer Valley Direct transportation program for lodging guests, and implementing a first-of-its-kind guest test drive opportunities and on-snow activations throughout the season.
“This partnership is a natural fit for Deer Valley and the elevated yet welcoming experience we strive to deliver every day,” said Todd Bennett, President & COO of Deer Valley. “Our guests expect ease, comfort, and thoughtful details at every touchpoint of their visit. As we continue to grow through our transformational Expanded Excellence project, this partnership helps support seamless movement across the resort while also meeting the needs of our teams in a unique mountain setting.”
2026 GMC Yukon SUVs will be incorporated into Deer Valley Direct, the exclusive transportation service offered to guests staying in Deer Valley-managed lodging via a custom app. Deer Valley Direct offers exclusive complimentary on-demand ride services, providing guests with convenient travel to various destinations within the resort area and Historic Park City, with the elevated service the resort is known for.
Deer Valley and GMC will debut an on-site GMC Test Drive Program in 2026, also available exclusively to qualified Deer Valley lodging guests. Through a reservation system, guests will be able to take one of several designated GMC Courtesy Vehicles from a curated lineup - including both gas and electric models - to explore the surrounding Wasatch Mountains and scenic areas within a 50-mile radius of the resort. This immersive program is designed to connect Deer Valley guests with GMC’s premium, capable, and adventure-ready lineup in the environment where these vehicles are meant to shine.
“We’re excited to bring GMC’s philosophy - premium, capable, and adventure-ready - to Deer Valley, a destination that shares our commitment to elevating experiences,” said Suzie Guzzo, Chief Marketing Officer, Buick and GMC. “This partnership further connects us with our consumers who prioritize adventure and quality time - values that are also central to the Deer Valley guest experience."
Deer Valley skiers can also look forward to custom GMC experiences, resort base-area vehicle displays, and experiential moments throughout the season. A full schedule of activations will be announced soon.
The partnership arrives as Deer Valley enters a transformational period, more than doubling the available ski terrain and introducing an entirely new resort portal at Deer Valley East Village, with further expansion and amenities underway. GMC will play a visible and functional role across the resort, supporting operations and enhancing guest touchpoints during this historic era.
Photos of Deer Valley's new fleet of GMC vehicles can be found here. Please credit Deer Valley Resort for any image used.
For more information about Deer Valley, visit the resort’s website at deervalley.com. rich-text, responsive-table
Through this partnership, Deer Valley has introduced a fleet of 30 all-new 2026 GMC vehicles into resort operations, enhancing the Deer Valley Direct transportation program for lodging guests, and implementing a first-of-its-kind guest test drive opportunities and on-snow activations throughout the season.
“This partnership is a natural fit for Deer Valley and the elevated yet welcoming experience we strive to deliver every day,” said Todd Bennett, President & COO of Deer Valley. “Our guests expect ease, comfort, and thoughtful details at every touchpoint of their visit. As we continue to grow through our transformational Expanded Excellence project, this partnership helps support seamless movement across the resort while also meeting the needs of our teams in a unique mountain setting.”
2026 GMC Yukon SUVs will be incorporated into Deer Valley Direct, the exclusive transportation service offered to guests staying in Deer Valley-managed lodging via a custom app. Deer Valley Direct offers exclusive complimentary on-demand ride services, providing guests with convenient travel to various destinations within the resort area and Historic Park City, with the elevated service the resort is known for.
Deer Valley and GMC will debut an on-site GMC Test Drive Program in 2026, also available exclusively to qualified Deer Valley lodging guests. Through a reservation system, guests will be able to take one of several designated GMC Courtesy Vehicles from a curated lineup - including both gas and electric models - to explore the surrounding Wasatch Mountains and scenic areas within a 50-mile radius of the resort. This immersive program is designed to connect Deer Valley guests with GMC’s premium, capable, and adventure-ready lineup in the environment where these vehicles are meant to shine.
“We’re excited to bring GMC’s philosophy - premium, capable, and adventure-ready - to Deer Valley, a destination that shares our commitment to elevating experiences,” said Suzie Guzzo, Chief Marketing Officer, Buick and GMC. “This partnership further connects us with our consumers who prioritize adventure and quality time - values that are also central to the Deer Valley guest experience."
Deer Valley skiers can also look forward to custom GMC experiences, resort base-area vehicle displays, and experiential moments throughout the season. A full schedule of activations will be announced soon.
The partnership arrives as Deer Valley enters a transformational period, more than doubling the available ski terrain and introducing an entirely new resort portal at Deer Valley East Village, with further expansion and amenities underway. GMC will play a visible and functional role across the resort, supporting operations and enhancing guest touchpoints during this historic era.
Photos of Deer Valley's new fleet of GMC vehicles can be found here. Please credit Deer Valley Resort for any image used.
For more information about Deer Valley, visit the resort’s website at deervalley.com. rich-text, responsive-table
Media Contact
Emily Summers
Director of Communications
Deer Valley Resort
media@deervalley.com
435-645-6512
rich-text, responsive-table
Connect & Collaborate
Discover Insights, Create Connections, and Foster Involvement-
THE DEER VALLEY DIFFERENCE
Deer Valley Resort, located in Park City, Utah, set the standard for luxury in skiing by offering the service and hospitality of a five-star hotel. The ski-only resort is now delivering the largest expansion in ski resort history for the 2025/26 season. This winter, Deer Valley unveils seven new chairlifts, including a 10-passenger gondola, and more than 80 new ski runs. In total, this expansion brings the resort to 10 new lifts and over 100 new runs added since December 2024, marking a major milestone in Deer Valley’s transformation. This transformation is part of "Expanded Excellence", a resort-wide initiative that includes a new portal at Deer Valley East Village with 1,200 day-skier parking spaces, the reimagining of Snow Park base area, and enhancements to on-mountain infrastructure.Deer Valley now boasts 31 chairlifts, over 200 ski runs, seven bowls, 300 inches of annual snowfall, and 4,300 skiable acres. The resort also limits daily lift ticket sales and is known for its award-winning ski school, elegant day lodges, exceptional dining, and a wide range of luxury accommodations. Deer Valley has been named the United States’ Best Ski Resort by the World Ski Awards for 13 consecutive years.
rich-text, responsive-table -
MEDIA ASSETS
To request photos and videos for your editorial needs, please email media@deervalley.com.
PRESS KIT
Download our Press Kit for comprehensive information on Deer Valley Resort.
EXPANDED EXCELLENCE
In August 2023, Deer Valley announced Expanded Excellence, a significant resort transformation that will extend the skiable area to a total of 5,726 acres. This project will add a new resort gateway and village, reimagine the Snow Park Base Area, and revitalize existing mountain facilities. For more information and to view project renderings, visit Expanded Excellence. rich-text, responsive-table -
MEDIA HOSTING
Members of the media with an assignment or opportunity to feature the resort in editorial coverage, please submit your request at least two weeks in advance of your requested visit date.Please provide details of any arrangements already secured for your trip (e.g., flights, ground transportation, lodging, food and beverage, etc.). Note that hosting assistance is contingent upon the scope of editorial coverage and resort occupancy at the time of your visit.
rich-text, responsive-table -
STAY CONNECTED
Stay in touch with the Deer Valley community by following us on your favorite social media platforms and subscribing to our blog.
Get updates, news, and behind-the-scenes content straight from the heart of Deer Valley. Whether you're looking for breathtaking landscapes or tips for planning your next visit, our social channels and blog have got you covered.
Join our growing community and embark on a journey of exploration and inspiration. Stay connected with Deer Valley for all things adventure, relaxation, and natural beauty. Follow us now to never miss a beat and be part of the Deer Valley experience!
rich-text, responsive-table