PRESS RELEASE | JANUARY 20, 2026
Deer Valley Resort Hosts Spring Shred For Red To Bring Hope To Blood Cancer Community
DEER VALLEY RESORT; PARK CITY, UTAH (Jan. 20, 2026) – Deer Valley Resort welcomes spring skiers to the slopes for Shred For Red — an annual fundraising event dedicated to raising awareness and advancing Blood Cancer United’s® (formerly The Leukemia & Lymphoma Society) mission to cure blood cancer and improve the quality of life for patients and their families. On-mountain challenges and activities will take place at Deer Valley on Saturday, March 28, 2026.
Shred For Red is a fun, family-friendly day on the mountain where passionate supporters — including Olympic and Paralympic athletes — come together to honor and support blood cancer patients, raise critical funds, and enjoy one of the country’s most iconic ski destinations.
“In its eighth year at Deer Valley, we are proud to host the family-friendly Shred For Red fundraiser in partnership with Blood Cancer United®,” said Deer Valley Resort President & Chief Operating Officer Todd Bennett. “We are grateful to our guests who come out and support this great cause each year, and we look forward to sharing a fun day on the slopes together to show our support for patients and families impacted by blood cancer.”
Traditionally held in early December, this year marks the first time Shred For Red will be held in the spring, giving Deer Valley’s March visitors the opportunity to participate in the beloved event. To be eligible to participate, adults must raise a minimum of $1,000 ($300 for children under 12). Participants will receive and have access to the following:
- Full-day ski lift ticket to Deer Valley Resort on March 28, 2026
- On-mountain scavenger hunt and downhill racecourse
- Opportunity to ski alongside Olympians and Paralympians
- Après-ski reception at Deer Valley’s Snow Park Lodge
All proceeds will benefit Blood Cancer United’s efforts to honor and support blood cancer patients and raise critical funds for their mission. To donate or register for this event please visit bloodcancerunited.org/shred. If you have further questions regarding Shred For Red, please email mediarelations@bloodcancerunited.org.
For more information about Deer Valley Resort’s Shred For Red event, visit bloodcancerunited.org/shred or contact media@deervalley.com.
Media Contact
Riley Elliott
Communications Specialist
Deer Valley Resort
media@deervalley.com
435-645-6510
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THE DEER VALLEY DIFFERENCE
Deer Valley Resort, located in Park City, Utah, set the standard for luxury in skiing by offering the service and hospitality of a five-star hotel. The ski-only resort is now delivering the largest expansion in ski resort history for the 2025/26 season. This winter, Deer Valley unveils seven new chairlifts, including the East Village Express—a 10-passenger gondola connecting the new Deer Valley East Village to Park Peak. Since December 2024, Deer Valley has added 10 new lifts, doubling its skiable terrain and redefining the mountain experience. This transformation is part of Expanded Excellence, a resort-wide initiative that includes a new portal at Deer Valley East Village with 1,200 day-skier parking spaces, the reimagining of Snow Park base area, and enhancements to on-mountain infrastructure. The resort now features 31 chairlifts, 4,300 skiable acres, seven bowls, and benefits from 300 inches of average annual snowfall. Deer Valley limits daily lift ticket sales and is renowned for its award-winning ski school, elegant day lodges, exceptional dining, and a wide range of luxury accommodations. In 2026, the resort named GMC as the official vehicle of Deer Valley and introduced a new fleet of GMC vehicles for resort transportation and guest experiences. Deer Valley has been named the United States’ Best Ski Resort by the World Ski Awards for 13 consecutive years.
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In August 2023, Deer Valley announced Expanded Excellence, a significant resort transformation that will extend the skiable area to a total of 5,726 acres. This project will add a new resort gateway and village, reimagine the Snow Park Base Area, and revitalize existing mountain facilities. For more information and to view project renderings, visit Expanded Excellence. rich-text, responsive-table -
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