PRESS RELEASE | FEBRUARY 6, 2026
Deer Valley Resort Launches Midday First Tracks With 'Corduroy Lunch Club'
DEER VALLEY RESORT; PARK CITY, UTAH (Feb. 6, 2026) – Deer Valley Resort introduces a new way to experience first tracks without the early wake-up call. Debuting today, Corduroy Lunch Club is a new midday skiing experience that gives guests access to freshly groomed ski runs at noon. To celebrate the launch, the first Corduroy Lunch guests will receive a complimentary commemorative hat while supplies last. Additionally, Deer Valley is introducing a new Shepherd’s Pie, available exclusively at Deer Valley East Village Restaurant. Finished with mashed potatoes groomed to resemble fresh corduroy, this signature dish is a playful nod to the new lunchtime first tracks experience.
“The Corduroy Lunch Club expands access to untouched runs for guests seeking fresh, wide-open runs later in the day,” said Deer Valley Resort President & Chief Operating Officer Todd Bennett. “This special daily offering is one more way skiers can experience new Expanded Excellence terrain, as well as the new offerings in Deer Valley East Village.”
Corduroy Lunch Club
Each day at noon, a rope drop at the Deer Valley East Village Gondola mid-station will open freshly groomed terrain, offering first-tracks access on approximately three to six ski runs daily. Guests will enjoy Deer Valley’s signature corduroy and the opportunity to be among the first on the new runs, an experience typically associated with early-morning skiing, reimagined for lunchtime. The experience will be open daily to the public with a valid lift ticket or pass.
Today marks the first day of Corduroy Lunch Club, which will provide midday first-track access to five new ski runs: Tug of War, Evening Star, Sure Thing, Matchless, and To the Max. In honor of the official kickoff, the first guests will receive a complimentary commemorative hat at today’s Corduroy Lunch rope drop (while supplies last).
In addition, Record Rates for Record Runs offers two more offerings to celebrate Deer Valley’s Expanded Excellence initiative and growing number of new ski runs this season:
Half Off Half-Day Lift Tickets
On days when new records are set, skiers pay a half-day lift ticket price equal to the number of runs open, whether that’s $132 for 132 runs or $202 for the full 202. Mountain access for Record Rates for Record Runs begins at 12:30 p.m., with tickets available same day, walk-up only at Deer Valley ticket offices. Guests simply ask the Ticket Office for today’s deal.
Deer Valley Turkey Chili – Passholder Exclusive
As part of the Record Rates for Record Runs celebration, Deer Valley Season Pass holders and Ikon Pass holders can enjoy Deer Valley’s signature Turkey Chili at a price tied directly to the day’s run count. Each day, the price reflects the number of ski runs open, from $1.32 when 132 runs are available, with a maximum price of $2.02 as the resort progresses toward its full 202-run expansion.
The Turkey Chili offer is available daily, only at the Deer Valley East Village Lodge and is valid for passholders who have skied and scanned their Deer Valley Season Pass or Ikon Pass that day.
Photos of Deer Valley’s Expanded Terrain can be found here. Please credit any image used to Deer Valley Resort.
For more information about Corduroy Lunch Club at Deer Valley, visit the resort’s website at deervalley.com or contact media@deervalley.com. rich-text, responsive-table
“The Corduroy Lunch Club expands access to untouched runs for guests seeking fresh, wide-open runs later in the day,” said Deer Valley Resort President & Chief Operating Officer Todd Bennett. “This special daily offering is one more way skiers can experience new Expanded Excellence terrain, as well as the new offerings in Deer Valley East Village.”
Corduroy Lunch Club
Each day at noon, a rope drop at the Deer Valley East Village Gondola mid-station will open freshly groomed terrain, offering first-tracks access on approximately three to six ski runs daily. Guests will enjoy Deer Valley’s signature corduroy and the opportunity to be among the first on the new runs, an experience typically associated with early-morning skiing, reimagined for lunchtime. The experience will be open daily to the public with a valid lift ticket or pass.
Today marks the first day of Corduroy Lunch Club, which will provide midday first-track access to five new ski runs: Tug of War, Evening Star, Sure Thing, Matchless, and To the Max. In honor of the official kickoff, the first guests will receive a complimentary commemorative hat at today’s Corduroy Lunch rope drop (while supplies last).
In addition, Record Rates for Record Runs offers two more offerings to celebrate Deer Valley’s Expanded Excellence initiative and growing number of new ski runs this season:
Half Off Half-Day Lift Tickets
On days when new records are set, skiers pay a half-day lift ticket price equal to the number of runs open, whether that’s $132 for 132 runs or $202 for the full 202. Mountain access for Record Rates for Record Runs begins at 12:30 p.m., with tickets available same day, walk-up only at Deer Valley ticket offices. Guests simply ask the Ticket Office for today’s deal.
Deer Valley Turkey Chili – Passholder Exclusive
As part of the Record Rates for Record Runs celebration, Deer Valley Season Pass holders and Ikon Pass holders can enjoy Deer Valley’s signature Turkey Chili at a price tied directly to the day’s run count. Each day, the price reflects the number of ski runs open, from $1.32 when 132 runs are available, with a maximum price of $2.02 as the resort progresses toward its full 202-run expansion.
The Turkey Chili offer is available daily, only at the Deer Valley East Village Lodge and is valid for passholders who have skied and scanned their Deer Valley Season Pass or Ikon Pass that day.
Photos of Deer Valley’s Expanded Terrain can be found here. Please credit any image used to Deer Valley Resort.
For more information about Corduroy Lunch Club at Deer Valley, visit the resort’s website at deervalley.com or contact media@deervalley.com. rich-text, responsive-table
Media Contact
Emily Summers
Director of Communications
Deer Valley Resort
media@deervalley.com
435-645-6512
rich-text, responsive-table
Connect & Collaborate
Discover Insights, Create Connections, and Foster Involvement-
THE DEER VALLEY DIFFERENCE
Deer Valley Resort, located in Park City, Utah, set the standard for luxury in skiing by offering the service and hospitality of a five-star hotel. The ski-only resort is now delivering the largest expansion in ski resort history for the 2025/26 season. This winter, Deer Valley unveils seven new chairlifts, including a 10-passenger gondola, and more than 80 new ski runs. In total, this expansion brings the resort to 10 new lifts and over 100 new runs added since December 2024, marking a major milestone in Deer Valley’s transformation. This transformation is part of "Expanded Excellence", a resort-wide initiative that includes a new portal at Deer Valley East Village with 1,200 day-skier parking spaces, the reimagining of Snow Park base area, and enhancements to on-mountain infrastructure.Deer Valley now boasts 31 chairlifts, over 200 ski runs, seven bowls, 300 inches of annual snowfall, and 4,300 skiable acres. The resort also limits daily lift ticket sales and is known for its award-winning ski school, elegant day lodges, exceptional dining, and a wide range of luxury accommodations. Deer Valley has been named the United States’ Best Ski Resort by the World Ski Awards for 13 consecutive years.
rich-text, responsive-table -
MEDIA ASSETS
To request photos and videos for your editorial needs, please email media@deervalley.com.
PRESS KIT
Download our Press Kit for comprehensive information on Deer Valley Resort.
EXPANDED EXCELLENCE
In August 2023, Deer Valley announced Expanded Excellence, a significant resort transformation that will extend the skiable area to a total of 5,726 acres. This project will add a new resort gateway and village, reimagine the Snow Park Base Area, and revitalize existing mountain facilities. For more information and to view project renderings, visit Expanded Excellence. rich-text, responsive-table -
MEDIA HOSTING
Members of the media with an assignment or opportunity to feature the resort in editorial coverage, please submit your request at least two weeks in advance of your requested visit date.Please provide details of any arrangements already secured for your trip (e.g., flights, ground transportation, lodging, food and beverage, etc.). Note that hosting assistance is contingent upon the scope of editorial coverage and resort occupancy at the time of your visit.
rich-text, responsive-table -
STAY CONNECTED
Stay in touch with the Deer Valley community by following us on your favorite social media platforms and subscribing to our blog.
Get updates, news, and behind-the-scenes content straight from the heart of Deer Valley. Whether you're looking for breathtaking landscapes or tips for planning your next visit, our social channels and blog have got you covered.
Join our growing community and embark on a journey of exploration and inspiration. Stay connected with Deer Valley for all things adventure, relaxation, and natural beauty. Follow us now to never miss a beat and be part of the Deer Valley experience!
rich-text, responsive-table